Our regular feature where we ask leaders in PR, communications and marketing about their influences, trends and the best advice they’ve received recently.
Archive:
5 Skills For Better Strategic Communications
August 19th, 2015 by Jennifer RisiHere are some tips that are not only helpful for those in PR, but are mandatory to compete in today’s workplace as a good manager and successful employee.
How to Integrate Communications with Earned Media
July 15th, 2015 by Jennifer RisiEarned media should be the cornerstone of driving reputation, making up one of the three pillars of today’s integrated media model, which consists of earned, owned and paid media.
PR Developing New Disciplines for The Not-Too-Distant Future
October 17th, 2013 by Matthew SchwartzThe rapid proliferation of digital communications is leading to a wide range of new disciplines in PR. During PR News’ Digital PR Summit on Wednesday attendees got a taste of some of the new roles that PR departments and agencies are starting to employ.