The thought of Black Friday brings to mind images of huddled shoppers braving the cold at 5 a.m., waiting for the doors of their favorite store to open so they can barge through, trampling anyone who gets in their way. This year, holiday shoppers are seeing Black Friday deals starting before Thanksgiving and, for the most part, remaining available until Christmas. Here’s a look at some of the brands turning the day into a week- or month-long affair, as well as a brand that is taking a strong stand against the madness.
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Black Friday: Some Brands Win by Extending It, Some by Sitting It Out
November 22nd, 2017 by Samantha WoodUPS, FedEx Use Crisis Management to Save Christmas
December 27th, 2013 by Richard BrownellHoliday shippers are being accused of ruining Christmas for many consumers. They will need to rely on some sincere crisis management to weather the storm.