Low awareness of genital herpes combined with a rising incidence of the disease has prompted SmithKline Beecham to initiate a broad-based, direct-to-consumer genital herpes education and awareness campaign involving thought-provoking print advertising in leading women's books and city magazines, a consumer 800 number, a sexual health television segment hosted by prominent physicians, and a unique web site set in a fun, yet highly informative, cafe environment, called Cafe Herpe.
Twenty percent of Americans have genital herpes, but only 2 percent know they have the disease.
The emotionally driven print advertisement will appear in women's publications such as Cosmopolitan, Glamour, Ladies Home Journal, Working Woman and Elle in early March. Visit SmithKline Beecham on the World Wide Web at http://www.sb.com. To access Cafe Herpe, visit http://www.cafeherpe.com. (Sharyn Arnold of SmithKline Beecham, 215-751-7074)