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Search Results for: Klein Tools
Why Social Media is Important for Your Brand: Infographic
July 9th, 2013 by Caysey Welton
By now, most agree that social media is a necessary tool for doing business. However, a recent report from Social Media Examiner's "2013 Social Media Marketing Industry Report" shows that although social media is valuable, not all networks will benefit your brand equally.
3 Tips to Optimize Your Brand for Facebook’s Graph Search
July 9th, 2013 by Matthew Schwartz
Hardly a week goes by without Facebook tossing some more digital spaghetti against the wall to see what will stick with consumers. The latest effort started in earnest on Monday when the social networking giant rolled out an upgrade of Graph Search.
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4 Methods to Help Your Brand Recover in a Recovering Economy
July 3rd, 2013 by Charles Muir
A well-managed brand can be a strong business asset in tough economic times. Here are some PR takeaways to consider when leveraging a brand in this climate.
Talking about ethics and social media is like discussing ethics and automobiles or ethics and electricity. There is nothing intrinsically moral or immoral about social media.
Grow the Lines of Communications
July 1st, 2013 by Liz Guthridge
Up-to-date, actionable data and information helps knowledge workers perform their jobs. Yet, leaders and managers often don’t see it that way.
3 Twitter Takeaways from the Hunt for #redpanda
June 26th, 2013 by Lucia Davis
On Monday, the National Zoo alerted its more than 45,000 Twitter followers that Rusty the red panda was missing. What ensued was a social media search party that eventually led to his safe return.
How to Transform Your Managers Into Pro Communicators
June 25th, 2013 by Elizabeth Castro
One of the best bosses I ever had was a great communicator. He would take the time to sit down with his team and share important organizational news.
Key Elements to an Excellent Content Marketing Strategy
June 24th, 2013 by Lucia Davis
Content marketing is an essential skill in the PR professional's tool kit. From Red Bull's "extreme content marketing" to Old Spice's numerous viral videos about the way a man should smell, content marketing is a superb way to define your brand's personality, engage consumers and even garner media coverage. But where should you start?