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 How Brands Win: Influencers Are Out. Advocates Are In. Remember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community. READ FULL STORY |
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Mastercard Chief Marketing and Comms Officer on Integrating Communications The blurring of lines between marketing and communications functions continues to be a top industry trend for 2024. To provide insight into how that plays out inside one of the world’s most well-known brands, PRNEWS spoke to Mastercard's Chief Marketing and Communications Officer, Raja Rajamannar, on how the disciplines overlap, integrate and collaborate. READ FULL STORY |
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Attention CCOs: Here are 5 Smart Steps to Promoting Your AI Product There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get meaningful attention. So in this environment, it’s not as simple as having great technology. You need to build an ecosystem of content and earned media around your product to boost awareness. Our author offers up five steps to get your AI offering noticed. READ FULL STORY |
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