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Happy Monday, folks. I’m Kaylee Hultgren, Content Director at PRNEWS. Welcome to Single Shot.
Getting your pitches heard by today’s time-strapped journalists—more than half of whom receive anywhere from 50 to 500 pitches on a weekly basis—is a major challenge for PR professionals. Muddying the waters even further is the rise of generic, poorly-written pitches from ChatGPT.
In a recent PRNEWS piece, Jeffrey Kit, Founder and Head of PR at Redgum Press, advises against cutting corners through using ChatGPT to craft pitches. Why? Because although it can streamline the pitching process and improve ideas, “generative AI draws from existing content and struggles to propose innovative perspectives,” he says. “This doesn’t make for unique angles or compelling commentary. Further, the resulting angle is only as good as the prompt and is even then likely to regurgitate overused phrases and clunky language.”
So how should it be used then? Kit argues that when PR pros approach the tool armed with a fresh idea—rather than asking it to manifest one itself—ChatGPT can, in fact, add value. The key is to use it to refine rather than define the pitching process. Below are the article’s key takeaways, and check out the full piece here.
The PRNEWS team wishes you a great start to your week. As always, we welcome feedback on our newsletters. Feel free to contact me at [email protected].
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