It’s Friday afternoon, August 25, and you’re at work in Houston. You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended. Local officials, including your mayor, Sylvester Turner, have reiterated that message. You’re concerned, but not overly worried. As a longtime Houston-area resident you… Continued

“The more things change, the more they stay the same.” In French, “Plus ça change, plus c’est la même chose.” In a rough sense, that aphorism sums up what 24 senior communicators told us in response to the following question: “How can public relations leaders become stronger strategic business advisers as the lines between PR,… Continued

There probably isn’t a single American CEO who’s not quivering right now, wondering if he or she is going to have to make some kind of statement about President Trump’s strongly expressed conviction that both white nationalist groups protesting the planned removal of a statue of Robert E. Lee in Charlottesville, Va., and counter-protesters, were… Continued

Mistakes of all sizes happen. We know that. PR pros often are called in after those mistakes occur. They usually attempt to mollify things. Sometimes they goof and fan the flames. At times, communicators can do very little to make things better. Mistake By The Lake Look at what happened last week and this week in Michigan.… Continued

It’s far from certain that the most-talked-about meeting at Trump Tower—Donald Trump Jr.’s sit-down with a Russian lawyer on June 9, 2016—will amount to anything more than a rattling good story. It was promised that the Russian lawyer, Natalia Veselnitskaya, now allegedly linked to the Kremlin, could provide damaging information that would benefit the Trump presidential… Continued

Here’s one question you don’t want to be asked by a brand representative when you’re trying to resolve an ongoing issue: “Who did you speak to the last time you tried to resolve this?” Once you hear that question, you know you’re sunk. Implicit in that seemingly helpful question is a passing of the buck,… Continued