PRNEWS Announces 2024 Agency Elite Top 100

Our fourth annual Agency Elite Top 100 highlights the industry’s most innovative PR, marketing and communications firms in the business.

The companies that made this year’s list demonstrate the wide range of industry specializations and core capabilities that PR, marketing and communications encompass. They also spotlight the new areas of expertise agencies are embracing to remain flexible within a shifting cultural landscape and ever-evolving client needs.

For instance, it was only a year ago that ChapGPT burst onto the global scene, irreparably altering the way the world does business. The PR industry has risen to the occasion and taken on this challenge—both internally and to support its clients—from forming AI task forces to launching consultancies to compiling guidelines surrounding its ethical use.

Moreover, as the nature of the workforce continues to shift, many of these firms have ramped up their internal training programs and HR initiatives to support employee growth and wellbeing. We noticed new programs that guide and mentor younger employees, more inclusive hiring practices, and diversity initiatives applied to the organizations themselves and also offered as client services. Other firms have added experiential and event production divisions to enhance their roster of services and capabilities, providing an additional revenue stream as well as competitive differentiation.

In addition to asking candidates about new products, services and areas of expertise they’ve developed in the past 12 months, we asked applicants to predict three trends that the industry will be talking about in the next five years. We’ll dive into many of these topics in our future coverage.

Click here for the 2024 Agency Elite Top 100.