PR News will celebrate the winners and honorable mentions of its 2017 Nonprofit PR Awards at its annual Spring Awards luncheon celebrating the CSR and Nonprofit PR Awards at the National Press Club in Washington, D.C. on March 22, 2017. The Nonprofit PR Awards recognize excellence in key areas of nonprofit communications, from advocacy, branding and social media to crisis management, media relations and video campaigns.
The 2017 Nonprofit PR Award finalists are listed below. The winners will be announced at the March 22 luncheon in D.C., as will the winners of PR News' 2017 CSR Awards.
The 2017 Spring Awards luncheon will be co-hosted by a talented group of communicators including Catherine Blades (Aflac), Anne Cowan (CTAM), Zain Habboo (United Nations Foundation), Garnette Sherry (3BL Media) and John Walls (Hilton).
The luncheon will be sponsored by 3BL Media and Aflac.
Advocacy Campaign and Lobbying Efforts
- American Association of Nurse Practitioners - Veterans Deserve Care
- American Heart Association - CPR in Schools
- Consumer Technology Association - 2016 Innovation Scorecard
- Energy Efficiency Communicators Network – An Inaugural, Nationwide Energy Efficiency Day
- Erwin Penland - Evolve - PSA: "An American Man in America"
- National Hydropower Association - UnlockHydro
- PCI - National Biodiesel Board Advanced Biofuel Acceleration Project
- Share Our Strength - Time For Breakfast Illinois
- SKDKnickerbocker / Shatterproof - Fighting the Opioid Epidemic with PDMPs
Annual Publication or Brochure
- AAP Foundation
- Central Asia Institute - Journey of Hope
- Golden Gate National Parks Conservancy - 2016 Report to the Community
- Kenneth Rainin Foundation - Turning Points: 2015
- Lynn University Viewbook
- Porter Novelli on behalf of Healthcare Georgia Foundation - Taking Care of You
Blog
- Better Business Bureau - WatchYourBuck.com
- San Diego Convention Center Corporation - The Convention Center Connection
- Texas811
Branding/Re-Branding
- Ascension - Moving to a Unified Ascension Brand
- Havas PR - Rebranding the Teaching Profession in Arizona: Tucson Values Teachers with Southern Arizona Leadership Council
- Right Hat - Education that is More than Book Deep
- The National Creditors Bar Association - NARCA
Crisis Management
- American Red Cross - Louisiana Flooding
- Camino Public Relations - Abortion Wars: using system dynamics to resolve crisis
Event PR
- AAP Foundation - 25th Anniversary
- Havas PR - Earth To Paris: A Global Movement for Bold Planet Action
- Hill+Knowlton Strategies - Victory: Invictus Games Orlando 2016
- Providence Institute for Human Caring - Right, before I die
- Society for Human Resource Management - 2016 Annual Conference & Exposition
- The Kimmel Center for the Performing Arts - Philadelphia International Festival of the Arts
Marketing
- American Cheese Society - The Cheese Party
- Edelman - The Aurora Prize for Awakening Humanity
- Fahlgren Mortine - Second Chance Champions
- Goodwill Industries of the Southern Piedmont - Werkin’ the GW Look Helps Put People to Work
Media Relations
- American Academy of Pediatrics - Children and Media Recommendations
- Ascension - Diversity and Inclusion Op-ed Program
- Better Business Bureau - Consumer Education
- Goodwill Industries of the Southern Piedmont - Werkin’ the GW Look Helps Put People to Work
- Greenough - Yale Peabody Museum | David Friend Hall
- Havas PR - #GivingTuesday: The Day the World Gave Back
- MSLGROUP - Celebration of Service: Creating Independence at Home for U.S. Veterans
- National Hydropower Association - UnlockHydro
- SKDKnickerbocker / Shatterproof - Fighting the Opioid Epidemic with PDMPs
PR on a Shoestring Budget
- Goodwill Industries of the Southern Piedmont - Werkin’ the GW Look Helps Put People to Work
- Havas PR - Rebranding the Teaching Profession in Arizona: Tucson Values Teachers with Southern Arizona Leadership Council
- Idaho Transportation Department - Innovate ITD
- Indiana University Health - IU Health Hoosier Heroes
- National Association of Insurance Commissioners - Tough Tasks Made Easy
- National Hydropower Association - UnlockHydro
- Plaza Jewish Community Chapel, Inc. - Shabbat Candle Lighting Time Announcement
- Baldrick’s Foundation - ‘Kids Are Special’ Campaign
Press Release
- 919 Marketing - College Foundation of North Carolina FAFSA Day
- American Osteopathic Association - Roller Coasters Remedy for Kidney Stones
- UMass Lowell - Millennials Poll Media Relations
Public Affairs/Issues Management
- Children's Health - Fostering Excellence for Children in Foster Care
- National Hydropower Association - UnlockHydro
- Singer Associates, Inc. - UCSF Benioff Children’s Hospital, Oakland
Public Service Announcement
- American Heart Association - Don't Die of Doubt
- Plaza Jewish Community Chapel, Inc. - Shabbat Candle Lighting Time Announcement
- Schmidt Public Affairs on behalf of The American College of Rheumatology - Don’t Ignore the Signs: Rheumatic Disease Awareness Month PSA Featuring Actress Jennie Garth
Publication or Report (online or print)
- Ascension - Good Day Ascension: A Journey to One Integrated Ministry
- Georgetown University Center on Education and the Workforce - America's Divided Recovery: College Haves and Have-Nots
- JEVS Human Services - e-Inside JEVS Newsletter
- K9s For Warriors - Dog Tales
- Kenneth Rainin Foundation - Turning Points: 2015
- Lynn University - Annual Edition 2016
- National Council of Juvenile and Family Court Judges - Enhanced Resource Guidelines
- The Sentry and the Enough Project - The Sentry Investigative Report: War Crimes Shouldn't Pay
Social Media
- 919 Marketing - College Foundation of North Carolina FAFSA Day
- MSLGROUP - Celebration of Service: #ServiceSelfies Create Independence at Home for U.S. Veterans
- National Council for Behavioral Health - #NatCon16 Twitter Ambassador Program
- WorldVentures Foundation - #HeartToServe
Social Responsibility Campaign/Initiatives
- American Heart Association - CPR in Schools
- Havas PR - Earth To Paris: A Global Movement for Bold Planet Action
- Hill+Knowlton Strategies - Victory: Invictus Games Orlando 2016
- KCETLink Media Group - Your Choice. Your Voice.
- MSLGROUP - Celebration of Service: An Army of Associates Creates Independence at Home for U.S. Veterans
- Paul Werth Associates on behalf of the National Safe Boating Council - North American Safe Boating Safe Boating Campaign
- Porter Novelli - Social Success for Social Good: Junior Achievement of Georgia
- USA Swimming Foundation - Make a Splash
Video and/or Podcast Program
- AXON - National Hemophilia Foundation: Joint Bleeds Educational Video
- McCabe Message Partners - The SCAN Foundation’s Long-Term Care Financing Initiative
- National Association of Insurance Commissioners - RJ’s Bad Breaks: Panic-Free Planning, Protecting Prized Possessions & Auto Accidents Aplenty
Website
- 919 Marketing - College Foundation of North Carolina Microsites
- American Thoracic Society - Journals' Web Site