School PR Group Picks Leader
The National School Public Relations Association (NSPRA), Arlington, Va., installed Burnadine Anderson as president during the group's annual meeting last month. Anderson is communications assistant to the superintendent of the Caddo Parish Public Schools, Shreveport, La. (NSPRA, 703/528-5840)
'97 Media Directory Offered
Burrelle's, Livingston, N.J., unveiled the 1997 five-volume edition of its print and broadcast media directories. Until Dec. 31, customers ordering the complete five-volume edition for $525 also will receive the directory in floppy disc format. The price for the books and a CD-ROM is $795. (Burrelle's, 800/876-3342)
Chevron Seeks Staffer
Chevron Corp. [CHV], San Francisco, seeks a mid-level external communications staffer. Job responsibilities will include media relations, crisis communications and counseling of senior management. At least seven years in corporate or agency media relations is required; some journalism experience could count against this total. The starting salary is in the mid-$60s. There is a small relocation budget. By Oct. 4, send a resume and three work samples to: Chevron Corp., 575 Market St., Room 746, San Francisco, CA 94105. You can also fax to 415/894-1546.
Anderson Speaks in D.C.
Well-known syndicated columnist Jack Anderson will kick off the fall 1996 luncheon speaker series of Washington (D.C.) Independent Writers (WIW) with a presentation on Oct. 10. Lyn Nofziger, a Republican political advisor who has included President Reagan among his clients, is the Nov. 14 speaker. Luncheons are held at the Hotel Washington. To register, call 202/347-4973.
Internal Communications Seminar
The Employee Communications section of the Public Relations Society of America (PRSA) is holding a two-day seminar in Chicago next month. The Oct. 4-5 session will cover audience analysis, approaches to reach employees, adding value to the corporation through internal communication, and strategic planning for employee communication. The fee is $350 for PRSA members ($300 for section members) and $400 for non-members. Call 212/460-1480 to register.
Book Publicists' Pay
A survey of 22 New York-based book publishers revealed that the average fiction publicist had been in the job two to four years, and earned between $18,000 and $36,000. Publicists with more than five years of experience earned an average of $45,000. The survey was conducted by Turtle Publishing, New York, which contacted 60 publicists, of which 23 responded. (Turtle, 212/545-0190)
Hispanic Media Service
A new company is offering clipping and analysis services for Hispanic print media. Latin Reports Ltd., New York, clips both Spanish-language and English-language publications reaching the Hispanic market in the United States and Puerto Rico. The company also provides reporting services that correlate clips with circulation and market demographic information. Latin Reports also offers advertisement tracking servies. (Latin Reports, 212/730-6036)
Honors:
The Institute for PR Research and Education (IPRR&E) awarded the "1996 Pathfinder Award" to Glen Cameron, a professor at the College of Journalism and Mass Communication at the University of Georgia, Athens. The award recognizes Cameron's research on public relations management, publicity effectiveness and electronic media. IPRR&E is based at the University of Florida, Gainesville. (IPRR&E, 352/392-0280)
Correction:
On page 3 of last week's issue, we incorrectly listed the price of Congressional Quarterly's (CQ) NewsAlert service. The price is $1,459. (CQ, 202/887-8500)