Knowledge Networks and Statistical Research Inc. join forces to create a new joint initiative that provides marketing information for advertising and public relations pros.
Menlo Park, Calif.-based Knowledge Networks provides consumer-based research information, and SRI conducts proprietary studies for media companies and advertisers. SRI will be
called Knowledge Networks/Statistical Research and operate out of its current offices in Westfield, N.J.
(Karen Lorentson, 650/289-2033)