PR professionals will likely be meeting crisis management issues head-on this year - and going into the next century. But part of what will make your crisis planning run smoother is reaching consensus at all levels of the company about what crises could erupt and what's the best way of mitigating perception/reputation damage. Here's what a majority of execs at 100 major U.S. corporations said about their crisis planning:
Source: "Corporate Communication Benchmark 1997" study, Edelman, Opinion Research Corp. & Integrated Marketing Dept. of Northwestern University Medill School of Journalism.
Next Issue: Results of our crisis survey and winner of free admission to the PR NEWS Advanced Crisis Management Workshop.