Industry News

avatar

By 

On the Radar Screen

Southwest Heads List of 'Best Cos. to Work For'

If you're in PR, this is the kind of media attention you dream of: recognition that comes without the painstaking effort of getting journalists to see your story the way you see it or the way you pitch it. That said, Dallas-based Southwest Airlines will probably be doing its fair share of lovin' the press given that it has been named by Fortune magazine the "No. 1 (out of 100) Best Company to Work For in America."

Rounding out the top 10, from No. 2 to No. 9, were: Kingston Technology, Fountain Valley, Calif.; Sas Institute, Cary, N.C.; Fel-Pro, Skokie, Ill.; TD Industries, Dallas; MBNA, Wilmington, Del.; W.L. Gore, Newark, Del.; Microsoft, Redmond, Wash.; Merck, Whitehouse Station, N.J.; and Hewlett-Packard, Palo Alto, Calif.

Industry Kudos

Firm Racks up PRAME Awards

Crawley Haskins & Rodgers PR & Advertising, Philadelphia, was awarded four "Public Relations Advertising Marketing Excellence (PRAME)" awards at a gala held Jan. 6 at the Hollywood Athlethic Club. The company was singled out for its work in self-promotion, music performer publicity, outdoor advertising and copyrighting. (CH&R, 215/922-7184)

New Business Ventures/Senior Appointments:

  • PRN International, a global, full-text distribution service, has opened an office in London so it can provide more global market intelligence for its U.S. customers. PRNI is a business unit of PR Newswire. The London office will be headed by Mary Hunter, who worked on Wall Street at Schafer Capital Management and most recently developed the online and new media business at Morningstar, a fund rating service. (PRN, 212/596-1560)
  • Paul Capelli has been promoted from associate director to senior VP of Ketchum Public Relations' Miami office. Prior to joining the Florida operation, he was VP of the Chicago office's brand marketing team.(Ketchum, 212/448-4210)
  • The Hawthorn Group, Washington, D.C., has moved to 1199 North Fairfax Street, Suite 1000, Alexandria, Va. 22314; ph: 703/299-4499; fax: 703/299-4488.

    New Tool

    AAAA's Catalog of Books

    When it comes to unearthing what publications are published by the American Association of Advertising Agencies, communications professionals will hit the mother lode when they thumb through the just-released "AAAA Books and Publications Catalog." The directory outlines a wide gamut of books AAAA sells, including some particularly insightful ones such as "The Impact of Advertising on Stock Performance." Also, PR pros immersed in the online world are probably apt to like the "Glossary of Internet Advertising Terms and Interactive Media Measurement Guidelines," which runs $15 for non-members. (AAAA, 212/682-2500)

    Media Opportunity

    New WSJ Estate Planning Quarterly

    The Wall Street Journal is launching in March a quarterly report on retirement and estate planning that will be edited by Glenn Ruffenach, formerly deputy bureau chief of the Atlanta bureau. The report will be sent to 300,000 WSJ subscribers who are 55 and older, and content will focus on retirement and estate planning and other related issues.

    This is a ripe opportunity to begin cultivating a relationship with Ruffenach. (WSJ, Atlanta, 404/865-4354)

  • Congrats! Dinah Vaprin, VP of public affairs for Children's Hospital, Boston, has won free admission to PR NEWS's Advanced Crisis Management Workshop Feb. 17 at the Sheraton in Washington, D.C.

    Next week's issue will reveal what survey respondents (who were eligible for the drawing) said about their crises needs.

    • Related

    No related posts.

    Recent