As Electric Industry Changes, Some Companies' Brands Grow Stronger
As deregulation plays out in the electric industry, Charlotte, N.C.-based Duke gets high marks for presenting a strong brand image during an era when many power/utility companies are riding the image roller coaster. A new study by Delahaye Medialink reveals that Duke received the highest score of 3.22 (compared to Unicom which netted a 0.92) based on media analysis.
Delahaye Medialink looked at more than 4,300 print and broadcast, trade and consumer news stories to uncover which power companies are presenting "a consistent image to a larger audience."
The probe took into account a range of variables, from visibility to spokespeople. The report is part of Delahaye Medialink's licensed InfoTrend technology which provides qualitative summaries of companies' communications. (DM, 603/431-0111)
Business/People Moves
- Lyrick Studios' WISHBONE (Dallas) Strategic Marketing Director Donna Breedlove leaves that position to become senior director of strategic marketing for Promotional Partners Worldwide - USA, Dallas. (PP, 818/981-4482)
- APCO Associates Inc. opens up a Los Angeles office headed by former Deputy Mayor Stephanie Bradfield. Most recently, Bradfield was a VP with the Los Angeles Convention and Visitors Bureau. (APCO, 916/554-3400)
- SPIN magazine's Public Relations Director Jason Roth has been promoted to director of corporate communications for Los Angeles-based Miller Publishing Group, publisher of SPIN, Vibe, Blaze, Tennis, Sailing World, Cruising World and Where. (SPIN, 212/231-7471)
- Former Lifetime Television Producer/Talent Executive Katie Rubacky comes on board Cairns & Associates, New York, as media director. (C&A, 212/413-0519)
- The Chase Manhattan Bank, New York, received its fourth annual Corporate Citizenship Award from the Committee for Economic Development. (CED, 212/688-2063)