How Millennials Can Help Your Brand Succeed and What They Seek in Return

As you seek entry-level talent for your organization do you wonder what college students are learning and how it is priming them for PR careers? To inform you, the senior executive, about this we asked newly minted PR pros Farley Fitzgerald, communications manager, National Geographic Society, and Ariel Miller, account manager, INK PR, to share their thoughts. Their former professor, Dr. Julie Lellis, also provides insight on how good academic programs should shape our generation’s best communicators.