Seven Things You Will Learn In This Week's Issue Of PR News
1. 55% of surveyed search engine marketers intentionally integrate their efforts with at least one offline channel.
2. You should never believe your own rhetoric; use your stakeholders as a gauge of what's working and what isn't.
3. Ultimately, all that matters is how your stakeholders perceive your actions, and what they do with those perceptions.
4. Only 26% of surveyed marketers use the same keywords in offline campaigns that are used online.
5. New technologies are available to facilitate team execution of marketing projects in a competitive marketplace.
6. For national PR campaigns, it is key to engage individual communities.
7. Only 35% of surveyed HR execs have confidence in their organizations' leaders.