Whether you're gearing up for holiday healthcare promotions or trying to make your campaigns resonate with multicultural audiences, exhibitors at the Society for Healthcare
Strategy and Market Development conference in Orlando last week were buzzing with creative marketing ideas.
Here's a snapshot of some of the most intriguing marketing program offerings.
- Customized CDs: If you are stumped on cool ways to celebrate the holidays, fundraising events or specific department programs, consider festive music. The
Halford Co. has created customized classical and holiday music for dozens of hospitals. The CDs can be personalized with your hospital's logo on the package design. Prices range
from $3 to $5 per unit. (The Halford Co., 888/448-6410; email: [email protected].
- Multicultural Focus: Poorly translated healthcare campaigns make hospitals look insensitive and clueless. Magnus International Trade Service Corp.
specializes in working with healthcare organizations to translate their healthcare campaigns into meaningful messages for minority audiences. Its team of linguistic and cultural
diversity experts are capable of translating English campaigns into more than 90 languages. Key services include market research, publishing and strategic planning. (Magnus
International, 800/598-5852, http://www.magnus-corp.com)
- Online Local Experts: If you're looking for ways to promote your reputable physicians online, OurLocalExperts.com provides an interactive way to promote a
hospital's top docs.
The Web site has a local focus, allowing consumers to ask medical questions of physicians within the closest ZIP codes. It also allows consumers to evaluate physician
credentials, pose follow-up questions and eventually set up an appointment. Costs to participate are based on the amount of geographic exclusivity a hospital wants. The site is
currently running a subscription promotion that allows hospitals to get the first three months free with an annual contract. (OurLocalExperts.com, Harold Hess, 516/328-
6630; email: [email protected])