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As the economy has slowly begun to climb its way out of the abyss, communications budgets across many industries have stabilized. But there’s one sector that’s still fighting for budget dollars even as the

▶ Hospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor ’s Brand Satisfaction index. St. Jude’s Children’s Research Hospital, well known in

It’s events and awards season. From the ultimate movie-industry soiree, the Academy Awards—which airs this Sunday, Feb. 24— to New York’s glitzy Fashion Week, event communicators are all looking to cut

We’ve all been there. You are asked to write a newsletter about a topic that is very complicated and technical. And your audience is unfamiliar with the subject matter and its jargon. So, how do you explain

While the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on.

Victor Aimi, corporate communications director, Microsoft Latin America, explains how social media is changing the current measurement landscape.

Of the 186 different responses that poured in when we asked our audience what they love most about PR, we’ve cherry-picked 20 of our faves

After years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick.

One of the best ways to introduce a product, service or destination, especially in the travel and hospitality industry, is to ensure media reps experience the brand first-hand through a press trip. However, press trips… Continued

â–¶ Magazine Genres Linked to Media Consumption: To understand how readers of different types of magazines consume other media, USA TouchPoints looked at six genres of magazines—business/financial, computing/technology, fashion/beauty, food/cooking, parenting and travel—to determine where… Continued