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Blue Ocean’s research points out five key areas in which to concentrate your social media measurement efforts.

While many in the press gushed about Oreo’s creative Twitter response to the power outage at the Super Bowl, others wonder if the effort was blown out of proportion.

â–¶ CEO Sociability Nearly Doubles in Two Years: The online sociability of the world’s largest company CEOs rose dramatically in the past two years, says a Weber Shandwick study. In 2012, 66% of CEOs of… Continued

1. The National Labor Relations Board is cracking down on what it considers flawed social-media policies of some big brands. (p. 1) 2. The AMEC Valid Metrics Framework builds on the Barcelona Principles, which set… Continued

ESPN is known to push the envelope when it comes to promoting it’s own programming. After the death of Caleb Moore at the Winter X Games, the sports network may have to rethink that strategy.

So far, the positioning of Marissa Mayer has been textbook public relations, yet all honeymoons do come to an end.

Kelly Caffarelli, president of The Home Depot Foundation, fully leverages the company’s home repair DNA to help nonprofits build and refurbish homes for people in need.

Edelman’s 2013 Trust Barometer global study finds that while still low, trust is actually on the rise among institutions, up an average of five points from 2013. Trust in NGOs remains high, with an overall… Continued

  Anyone who aspires to sports star status should be required to successfully complete a course in public relations prior to signing any contract. Anyone who has any knowledge of PR knows that the bigger… Continued

The Concussion Watch website created by “Frontline” exemplifies the investigative series’ entrance into the digital realm, allowing for fan engagement early and often during the documentary making process. On Feb. 3, all eyes will be… Continued