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PR News to Honor the Best in Nonprofit Communications

February 22nd, 2013 by

Nominees in 26 nonprofit communications categories will gather on March 11 at the National Press Club in Washington, D.C.

3 Tips for PR Pros Working in the Pharmaceutical Field

February 22nd, 2013 by

Despite operating in a highly regulated industry the onus is on public relations execs to develop a social-media presence.

Communicators Split on Taking a Cruise for Their Next Vacation

February 22nd, 2013 by

In the wake of the Carnival triumph debacle, would you want to take a cruise for vacation? We got some decidedly mixed results from the PR crowd.

Editor’s Pick: Video of the Week (2/21)

February 21st, 2013 by

In this video, the Council of PR Firms avoids the talking-head approach that’s endemic to online videos targeting the business sector.

Pending Change for Pinterest: What’s in it for Public Relations Pros?

February 21st, 2013 by

Pinterest is certainly open for business, and has just raised $200 million in funding.

Infographic: How Public Relations Execs Can Boost Delivery of Email Campaigns

February 21st, 2013 by

Communicators who think using CAPS in the email subject line is verboten should probably think again.

Kroll: ‘Identify the Value of Your Brand’

February 20th, 2013 by

Cassel Kroll, VP of Media Strategy at Edelman Digital, has some sagely advice for PR pros about building online communities.

PR Lessons from the Brouhaha About Maker’s Mark

February 19th, 2013 by

Backlash adds to the growing proof that, in a social-media age, consumers get the last word when companies announce changes to their products and services.

Case Study: The Ritz-Carlton Leverages Premium Brand Perception With Content-Rich Customer Platform on Foursquare

February 18th, 2013 by

Travel is focused on the essence of discovery and experience. Whether you are an intrepid explorer, a parent traveling with your children or a professional traveling on business, The Ritz-Carlton wants to be

Seven Things You Will Learn in This Week’s Issue of PR News

February 18th, 2013 by

Seven Things You Will Learn in This Week’s Issue of 1. A nonprofit’s “overhead ratio” is often the most scrutinized metric by leadership and the public alike. (p. 1) 2. To build buzz for the Feb. 24th