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As the term “content marketing” becomes de rigueur in both marketing and public relations precincts, communicators are scrambling to find the resources and develop the processes to turn their organizations into content factories. But we’ve… Continued

It’s not easy to do more with less, but that’s exactly what nonprofit PR professionals do—year after year. This is why PR News honors the top nonprofit PR campaigns and the people behind them. This… Continued

One of the best ways to introduce a product, service or destination, especially in the travel and hospitality industry, is to ensure media reps experience the brand first-hand through a press trip. However, press trips… Continued

â–¶ Magazine Genres Linked to Media Consumption: To understand how readers of different types of magazines consume other media, USA TouchPoints looked at six genres of magazines—business/financial, computing/technology, fashion/beauty, food/cooking, parenting and travel—to determine where… Continued

While Pope Benedict’s decision to resign from his post may have stunned his inner circle, his stepping down due to health problems should help his legacy.

Woe is the press release. As an outreach tool the press release sits in close proximation to Google+ as a platform suffering from “malaise,” as Jimmy Carter may have put it. Let’s face it, the… Continued

By forbidding lapel pins or accessories that display organized causes, charities may suffer.

The question garnered a wide range of responses, some you would expect and some a bit of surprise (well, maybe not).

Following the transition, PR pros will have to craft an entirely new kind of conversation for stakeholders. ‘Going private doesn’t mean going silent.’

What was the CEO of Tupperware thinking? On an earnings call last week the executive, Rick Goings, explained to a reporter why the company had flat performance in 2012. “We are a high-quality product and a brand,” Goings said. “Why do we do bette…