Wal-Mart’s sustainability initiative demonstrates the special communications challenges of a corporate giant.
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Ousted Groupon CEO’s Farewell Note is a Prime PR Lesson
March 1st, 2013 by Scott Van CampAndrew Mason’s letter to the Groupon workforce is a prime example of transparent communications.
A Surprising List of Most Influential CEOs on Twitter
February 28th, 2013 by Tony SilberFor communicators who need affirmation that the work they and their executive-management team are doing on social media, we found a fascinating infographic that tells an important story. The chart, from TopManagementDegrees, plots out the… Continued
3 Ways That PR Execs Can Leverage LinkedIn
February 28th, 2013 by Matthew SchwartzLinkedIn, now 10 years old but still unheralded in the annals of social networking, continues to provide solid value as a communications vehicle.
Steve Rubel’s 3 Tips on Tweaking Content Strategy
February 27th, 2013 by Matthew SchwartzSteve Rubel, Edelman’s new chief content strategist, insists that PR departments need to adopt a ‘real-time’ newsroom mentality.
The Big ‘So What?’ in Public Relations
February 27th, 2013 by Tony SilberWe took a poll about whether PR departments are prepared for a potential hacking of their Twitter account and the inquiry draws a collective shrug.
Yahoo Creates a Buzz By Ending Telecommuting, But It’s Not All Bad
February 26th, 2013 by Tony SilberUltimatum by Yahoo CEO Marissa Mayer raises some intriguing questions about Yahoo’s PR—and the workplace.
Reaction From Healthcare Communicators to Scathing ‘Time’ Magazine Report: Silence
February 26th, 2013 by Matthew SchwartzMedical industry deploys a questionable PR strategy (or lack thereof) to Time cover story indicting the U.S. healthcare system.
Biggest Take for PR Execs who Tuned into the Oscars
February 25th, 2013 by Matthew SchwartzThe Oscars provide an unintended lesson for PR execs to keep their awards programs (relatively) short and sweet.
Ethics Quiz (What to Ask Yourself Before You Act)
February 25th, 2013 by EMMANUEL TCHIVIDJIANMost of us believe or want to believe that we are ethical and in most cases the belief is valid. Very few of us wake up in the morning with the pronounced intention of cheating, lying and stealing. Yet