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What is the headline we want to see in tomorrow’s media? Who are our most important audiences and where will we reach most of them at the right time to radiate our story through the right channels?

As PR Newswire prepares to celebrate its 60th anniversary, I’ve been focused on trends in content spanning six decades. So what’s changed in the last 60 years? How about in the last three years?

There are myriad reasons for organizations to change their names, including a pending merger; a lawsuit from a company with a similar name or (in many cases) the original name limits the company in the marketplace.

From delegation to prioritization, here are the top five ways to help you can manage PR overload and become a better steward of your talents for your clients and team.

With a unique and light-hearted entry into a difficult and scary conversation, T. Rowe Price is positioning itself as a brand that wants to take the sting out of the discussion of college-cost projections and how to meet them.

As we mature in our careers we gather advice we’ve received throughout the years. While much of it is forgotten with time, some of the most notable advice, both good and bad, is imprinted on our psyche—most likely because we followed it to either triumphant or disastrous ends.

There’s still a lot of work to be done in educating communicators about the principles and in convincing brands and organizations to adopt new standards stemming from the document.

Rebranding takes money and preparation, but the rewards can pay back in dividends. Here are some important points to keep in mind before starting the process.

It’s a function of living in an increasingly digital age: The more time we spend in front of a computer screen, the more motivated we are to get out into the field, press the flesh and talk to colleagues belly to belly. This is particularly true for PR pros and communicators when it comes to professional development.

There are a number of factors to consider in building a client roster. Here are some tips for picking clients to support long-term agency growth.