Influencer marketing—a form of marketing which identifies individuals that have influence over potential buyers and plans marketing activities around them—is quickly becoming an essential tool within the communicator's toolkit. When compared with other, more intrusive (read: annoying) ways to get your brand or organization's message out, influencer marketing provides you with allies and context in your pursuit of your audience's attention.
According to TheShelf.com, 92% of consumers trust recommendations from other people—even complete strangers—over branded content. That overwhelming majority is something professional communicators simply cannot ignore.
For more information on influencer content—what you can gain from it, how other brands are utilizing it and five steps to get you started—take a look at the infographic below.
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