Uncategorized

PR pros commonly say they love their jobs because no day is quite the same. A given day for a communications professional can include many different, exciting challenges—from handling media relations during a front-page crisis to implementing a new social media platform to coordinating the latest corporate sustainability initiative and everything in between.

As the rest of the country stocked up on candy and costumes, Edelman successfully activated Photoshop users with a contest to see who could solve a murder.

B2B PR is a specialized field that perhaps lacks the level of advice and attention that B2C PR gets. Here are some tips to help you gain valuable coverage in the specialized world of trade press.

Winner: Lippe Taylor for Elizabeth Arden—Elizabeth Arden Launches UntoldMOMent Instagram Campgain Elizabeth Arden’s fragrance, UNTOLD, is a celebration of the untold story behind every woman. The UntoldMOMent campaign brought those stories to life for Mother’s… Continued

Winner: Weber Shandwick and Suave Professionals—#DateNightHair with The Bachelorette As styling aids continue to decline across the hair care category, Suave Professionals saw an opportunity to drive awareness and increase sales through an exclusive partnership… Continued

Winner: For Rent Media Solutions—ForRent.com’s ‘Decor by Me’ Pinterest Contest ForRent.com ran the “Décor by Me” Pinterest contest where participants were asked to create their dream room for the chance to win $1,000. The contest… Continued

Winner: United Nations Foundation—#UNselfie After the success of the #UNselfie campaign, a part of #GivingTuesday 2013, the United Nations Foundation sought to replicate and amplify the popular hashtag once again for #GivingTuesday 2014. The campaign… Continued

Winner: Nat Geo WILD—Big Cat Week Vanishing Cats Nat Geo WILD wanted to tell a powerful story. The objective was two-fold: To raise awareness about declining populations of big cats and to drive tune-ins to… Continued

Winner: USANA Health Sciences  Despite creating a library of content that was shared through the web and email over the years, USANA felt that it wasn’t getting the return it wanted from its video production… Continued

Winner: Deseret Digital Media—FamilyShare Network—”Love is not what you say. Love is what you do.” How do you get almost 30 million unique individuals to see a post? And more than 2.5 million to engage… Continued