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Brands are using Periscope to broadcast product launches, news updates, advocacy campaigns and internal events, keeping their audiences in sync with what’s happening at their organizations in a whole new way.

Lego said last week it plans to invest $150 million during the next 15 years to make its plastic building blocks in a more sustainable way.

Ever since branded real-time social media posts started going viral, communicators have been on the lookout for the tweet that lays the golden egg.

While much has changed on Instagram since its launch in 2005, one thing that has remained constant is the platform’s use of hashtags—the all-important connectors that allow brands to tell their stories, associate themselves with trends and monitor campaigns.

Toyota’s PR chief arrested, Business Wire’s “Market Impact Report” and the removal of Twitter’s 140-character limit on direct messages.

Whether you think Millennials are going to save the world or be the end of us all, they have a lot to live up to and even more to overcome.

Almost everyone has a phone in his/her pocket with more power than the computer we used to get to the moon in the ’60s. And consumers assume that next-generation technology will be twice as good. This is democratized technology at a global scale. How do communicators manage in this environment?

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse.

Pedigree teamed up with Weber Shandwick in an effort that spanned the United States and secured continued coverage for the brand across the media spectrum.

This week, Instagram started to roll out a revamped version of its desktop site, indicating that its mobile-first personality may be changing.