Toyota’s PR chief arrested, Business Wire’s “Market Impact Report” and the removal of Twitter’s 140-character limit on direct messages.
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8 Misconceptions About Millennial PR Pros
June 18th, 2015 by Mark RenfreeWhether you think Millennials are going to save the world or be the end of us all, they have a lot to live up to and even more to overcome.

Staying Ahead of the Communications Technology Tidal Wave
June 15th, 2015 by Jessica NielsenAlmost everyone has a phone in his/her pocket with more power than the computer we used to get to the moon in the ’60s. And consumers assume that next-generation technology will be twice as good. This is democratized technology at a global scale. How do communicators manage in this environment?
The Week in PR, June 8 – June 15
June 15th, 2015 by PRNEWSNBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse.

4 Tips for Securing Year-Round Media Coverage for a PR Campaign
June 12th, 2015 by Mark RenfreePedigree teamed up with Weber Shandwick in an effort that spanned the United States and secured continued coverage for the brand across the media spectrum.

Instagram Lures Brands With New Desktop Site
June 12th, 2015 by Brian GreeneThis week, Instagram started to roll out a revamped version of its desktop site, indicating that its mobile-first personality may be changing.

A Day in the Life of PR: 13 Quick Videos
June 10th, 2015 by Brian GreenePR pros commonly say they love their jobs because no day is quite the same. A given day for a communications professional can include many different, exciting challenges—from handling media relations during a front-page crisis to implementing a new social media platform to coordinating the latest corporate sustainability initiative and everything in between.
How to Activate a Community Around a Contest With No Prize
June 5th, 2015 by Mark RenfreeAs the rest of the country stocked up on candy and costumes, Edelman successfully activated Photoshop users with a contest to see who could solve a murder.

5 PR Tips for B2B Media Relations
June 4th, 2015 by Brian GreeneB2B PR is a specialized field that perhaps lacks the level of advice and attention that B2C PR gets. Here are some tips to help you gain valuable coverage in the specialized world of trade press.
Social Media Icon Awards 2015: Best Marketing Campaign on Instagram
June 4th, 2015 by Mark RenfreeWinner: Lippe Taylor for Elizabeth Arden—Elizabeth Arden Launches UntoldMOMent Instagram Campgain Elizabeth Arden’s fragrance, UNTOLD, is a celebration of the untold story behind every woman. The UntoldMOMent campaign brought those stories to life for Mother’s… Continued