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The Week in PR, June 15 – June 19

June 21st, 2015 by

Toyota’s PR chief arrested, Business Wire’s “Market Impact Report” and the removal of Twitter’s 140-character limit on direct messages.

8 Misconceptions About Millennial PR Pros

June 18th, 2015 by

Whether you think Millennials are going to save the world or be the end of us all, they have a lot to live up to and even more to overcome.

Staying Ahead of the Communications Technology Tidal Wave

June 15th, 2015 by

Almost everyone has a phone in his/her pocket with more power than the computer we used to get to the moon in the ’60s. And consumers assume that next-generation technology will be twice as good. This is democratized technology at a global scale. How do communicators manage in this environment?

The Week in PR, June 8 – June 15

June 15th, 2015 by

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse.

4 Tips for Securing Year-Round Media Coverage for a PR Campaign

June 12th, 2015 by

Pedigree teamed up with Weber Shandwick in an effort that spanned the United States and secured continued coverage for the brand across the media spectrum.

Instagram Lures Brands With New Desktop Site

June 12th, 2015 by

This week, Instagram started to roll out a revamped version of its desktop site, indicating that its mobile-first personality may be changing.

A Day in the Life of PR: 13 Quick Videos

June 10th, 2015 by

PR pros commonly say they love their jobs because no day is quite the same. A given day for a communications professional can include many different, exciting challenges—from handling media relations during a front-page crisis to implementing a new social media platform to coordinating the latest corporate sustainability initiative and everything in between.

How to Activate a Community Around a Contest With No Prize

June 5th, 2015 by

As the rest of the country stocked up on candy and costumes, Edelman successfully activated Photoshop users with a contest to see who could solve a murder.

5 PR Tips for B2B Media Relations

June 4th, 2015 by

B2B PR is a specialized field that perhaps lacks the level of advice and attention that B2C PR gets. Here are some tips to help you gain valuable coverage in the specialized world of trade press.

Social Media Icon Awards 2015: Best Marketing Campaign on Instagram

June 4th, 2015 by

Winner: Lippe Taylor for Elizabeth Arden—Elizabeth Arden Launches UntoldMOMent Instagram Campgain Elizabeth Arden’s fragrance, UNTOLD, is a celebration of the untold story behind every woman. The UntoldMOMent campaign brought those stories to life for Mother’s… Continued