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The struggle to understand and abate the human-induced impact on the climate has always unfolded with divisiveness, and the Clean Power Plan promises to be no different. Let’s take a look at how five big brands that support the plan communicate about the topic.

Sure, some brands and organizations try to jettison the term “press release” from their PR lexicon and craft more visual content to get their message out the media and other stakeholders. But a rose by any other name would smell as sweet.

In order to reach a notoriously finicky demographic, ExxonMobil and its partners created a campaign that leveraged multiple types of content.

Taking on an infamous client surrounded by such deafeningly negative sentiment as Walter Palmer needs to be a carefully calculated decision.

On Wednesday, Brady took to Facebook, issuing a 500-word statement responding to allegations that he destroyed potential Deflategate evidence. Let’s take a look at four specific lessons PR pros can learn from his latest reputation management move.

Ahead of PR News’ upcoming Big 4 Social Media Conference, we surveyed the our community with the goal of finding out where PR stands on paid social media.

Science tells us that we absorb information easier when it’s presented visually than when it’s presented in text-heavy formats. At the same time, we’re predisposed to favor linear, coherent stories. When combined, these elemental ideas give visual storytelling its attention-grabbing power.

Facebook page owners now have the ability to restrict the audience of videos by age and gender, set expiration dates for videos, label videos based on interest categories and make “secret” videos that are accessible only via a direct URL, among other new features.

Twitter’s new dashboard makes finding important security information much easier, and it could help brands and organizations stop potential issues before they start. On Twitter—where trolling, hacks and security breaches are par for the course—every little bit helps.

For all brands and organizations, Reddit included, succession planning is an unpleasant but necessary fact of life.