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What’s the best field for “downsized” journalists? You might expect the chief operating officer of the Public Relations Society of America to say, of course, PR–especially since so many PR execs did get their start… Continued

Radio, a medium that is starting to get a second look from many PR professionals, has added a feature that may provide new PR opportunities. The capability, Radio Data System (RDS), allows FM radio stations… Continued

PR continues to be an attractive career change for journalists, a new study this month by journalism foundation The Freedom Forum shows. Nearly one-half (43 percent) of new journalists in the survey, “Winds of Change:… Continued

The latest edition of Richard Weiner’s dictionary on media and communications terms will be out next month. The 688-page “Webster’s New World Dictionary of Media and Communications” will be published by Macmillan, and offered at… Continued

PR Newswire introduced “Company News on-Call Plus,” an upgraded version of its news release database, stored online for access by journalists. The product now leaves three information sections open for companies to store quarterly report… Continued

“In China, perhaps more than anywhere else in the world, building and maintaining a strong corporate image–carefully managing reputation–is critical to the achievement of virtually every company’s business purpose,” said Dian Terry, senior vice president… Continued

The American Association of Advertising Agencies (4As) elected its new leadership for 1996-97. The officers are: chairman–David Bell, chairman and CEO of Bozell Worldwide Inc., New York; Ralph Rydholm, chairman and CEO of Tatham EURO… Continued

As Western corporations eye the vast and quickly growing Chinese market, PR practitioners charged with executing programs there quickly find that they have much to learn. Insights into what professionals should watch out for there… Continued

Cato Communications Inc., publishers of Sid Cato’s Newsletter on Annual Reports, has unveiled a Web site with information on annual reports. Included on the site, located at http://www.sidcato.com, is a quiz on annual reports, with… Continued

Blockbuster Entertainment Group, Fort Lauderdale, Fla., named Jonathan Baskin as senior vice president, corporate relations. He was director of communications for The Limited Inc.. Meredith Clements was named director of public relations at Philips Media… Continued