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CORPORATE PR APPOINTMENTS

May 27th, 1996 by

Airline Musical Chairs A minuet of musical chairs in the airline industry…Gus Whitcomb, managing director, public relations at American Airlines, Forth Worth, has moved to America West Airlines, Phoenix, as director of corporate communications. Taking… Continued

ALMOST 600 PAPERS ONLINE

May 27th, 1996 by

Nearly 600 daily and weekly newspapers in the United States have an online edition, according to research conducted by Editor & Publisher (E&P). E&P tallied 368 U.S. daily and 214 weekly newspapers operating online sites,… Continued

HOW TO CHANGE BEHAVIOR IN CHANGE COMMUNICATION

May 27th, 1996 by

As more and more organizations are forced to change the way they operate in order to remain competitive or even stay afloat, those overseeing employee communications also must rethink their function beyond just communicating company… Continued

UNREGISTERED NAMES GETTING SCARCE

May 27th, 1996 by

Finding unclaimed or unregistered names for companies, products and services is getting harder, say marketing and communications executives at U.S. corporations. More than two-thirds of 400 executives responding to a poll by marketing agency Rivkin… Continued

ADVERTISING RULING HAILED

May 20th, 1996 by

The American Association of Advertising Agencies (4As) hailed a recent U.S. Supreme Court decision as a victory for First Amendment- protected advertising. The May 13 decision declared unconstitutional a Rhode Island law prohibiting off-premises advertising… Continued

COMMUNICATION MADE EASY WITH E-MAIL

May 20th, 1996 by

Today’s harried PR executives are finding that electronic mail has become an indispensable tool in their everyday activities. And for many it is probably hard to fathom a time when the only choices of communication… Continued

PRSA COO TO REPORTERS: TRY FUNDRAISING

May 20th, 1996 by

What’s the best field for “downsized” journalists? You might expect the chief operating officer of the Public Relations Society of America to say, of course, PR–especially since so many PR execs did get their start… Continued

NEW RADIO SERVICE MAY OFFER PR OPTIONS

May 20th, 1996 by

Radio, a medium that is starting to get a second look from many PR professionals, has added a feature that may provide new PR opportunities. The capability, Radio Data System (RDS), allows FM radio stations… Continued

MANY YOUNG JOURNALISTS DISSATISFIED WITH OPPORTUNITIES IN PROFESSION

May 20th, 1996 by

PR continues to be an attractive career change for journalists, a new study this month by journalism foundation The Freedom Forum shows. Nearly one-half (43 percent) of new journalists in the survey, “Winds of Change:… Continued

HIGH-TECH SALES NEED COMMUNICATION OF BENEFITS

May 20th, 1996 by

As computers, software and other information systems products have become more expensive and part of the foundation of most businesses, decision-making about product purchases and upgrades has migrated higher up in organizations. Now those responsible… Continued