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ATLANTA_ In response to power struggles from managed care organizations, many hospitals are creating primary care networks (PCN) to give them stronger leverage over HMOs. The topic of PCNs was discussed last week at the… Continued

Even with football season upon us, there’s more talk around the coffee machine on how to open new markets than there is about Monday-morning quarterbacking. While I’d rather criticize the blundering of NFL officials and… Continued

While marketers at Wishard Memorial were careful not to misrepresent themselves or their survey results in their ads –hospitals across the country should be cautious as well. Recently, the American Hospital Association issued guidelines on… Continued

Once shunned by some as simply a hospital for the indigent, Wishard Memorial Hospital in Indianapolis has attracted a bevy of managed care contracts with access to hundreds of thousands of paying patients thanks to… Continued

This week’s Colleague to Colleague talks with Julie Wang, CEO and founder of Wang Associates, one of the nation’s largest healthcare PR firms, based in New York City. Wang has a wide array of experience,… Continued

When it comes to giving the ultimate gift, men are doing a lot more of it than are women. Statistics from the United Network for Organ Sharing indicate that 62.3 percent of donors are men… Continued

Marketers at organ procurement organizations and hospitals across the country, desperate to try to find a way to sell the organ donation idea to the public, are beginning to think outside the box. While they’re… Continued

About 50 healthcare financial and market managers from the United Kingdom and the United States compared notes on the managed care markets in both countries during the 16th Annual Healthcare Financial Management Association (HFMA) conference… Continued

Advertising agency Creswell, Munsell, Fultz & Zirbel in Des Moines, Iowa was awarded a silver EFFIE in healthcare category for its ads for Iowa Health System at the American Marketing Association’s annual awards ceremony, held… Continued

Columbia/HCA Healthcare Corporation [COL] has set a new precedent with 100 of its 345 hospitals achieving the highest rating from the nation’s healthcare accrediting organization. And the hospital mega group is not being closed-mouth about… Continued