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19961007 NEW OFFICES October 7, 1996 NEW OFFICES October 7, 1996 Mower: Green Grass in Albany Ad/PR agency Eric Mower and Associates, headquartered in Syracuse, N.Y., is adding to its presence in upstate New York… Continued

19961007 WIRES MAKE PHOTO MOVES October 7, 1996 WIRES MAKE PHOTO MOVES October 7, 1996 PR Newswire (PRN), New York, signed an agreement with Feature Photo Service, New York. Under terms of the deal, photos… Continued

19961007 NETWORK ADDS EUROPEAN FIRMS October 7, 1996 NETWORK ADDS EUROPEAN FIRMS October 7, 1996 IPREX, a global network of independent PR firms, added two members in Europe. The new firms are: Ouverture Relations and… Continued

19961007 REPORTERS STILL LIKE MAIL, FAX October 7, 1996 REPORTERS STILL LIKE MAIL, FAX October 7, 1996 A majority of reporters in New York State prefer receiving news releases by fax or snail mail, even… Continued

19961007 SPORTS MARKETING ALLIANCE October 7, 1996 SPORTS MARKETING ALLIANCE October 7, 1996 PR and sports marketing firm National Media Group Inc., New York, formed an alliance with Integrated Sports Marketing Inc., Southport, Conn. The… Continued

19961007 MENTORING: AN APPROACH MEANT FOR PUBLIC RELATIONS October 7, 1996 MENTORING: AN APPROACH MEANT FOR PUBLIC RELATIONS October 7, 1996 Unlike many professions, a good deal about PR is learned on the job. This… Continued

19961007 FIRM OPENS STATE AFFAIRS UNIT October 7, 1996 FIRM OPENS STATE AFFAIRS UNIT October 7, 1996 The Hawthorn Group P.C., a PR firm in Rosslyn, Va., created The Public Affairs Network, to gather and… Continued

While corporate Intranets are all the rage in Fortune 500 companies, most companies are going beyond employee communications and are using them for daily work-related information. "The majority of companies are now using it for… Continued

19961007 CRISIS FIRMS ALLY October 7, 1996 CRISIS FIRMS ALLY October 7, 1996 Eleven U.S. public relations firms with expertise in crisis communications last month formed an alliance, The Crisis Coalition, to offer a broad… Continued

19961007 STEPS IN BENCHMARKING October 7, 1996 STEPS IN BENCHMARKING October 7, 1996 Companies planning to benchmark their corporate communications department should plan on "a minimum of six months" to complete data collection, analysis and… Continued