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MARK THESE DATES

October 14th, 1996 by

Oct. 21-22: Infocom Group, "Media Relations ’96," New York, 800/959-1059. Oct. 21-23: American Mgt. Ass’n, "PR Strategies for Success," Atlanta, 800/262-9699. Oct. 23: TJFR, "Newsroom Confidential Workshop," Cleveland, 201/444-6061. Oct. 24-26: Business for Social Responsibility,… Continued

INDUSTRY WRAP UP

October 14th, 1996 by

PRSA Foundation Plans Studies The PRSA Foundation, a non-profit unit of the Public Relations Society of America, is planning to begin two large research projects. The first is a "credibility index," that will be based… Continued

PR JOBS ON THE NET? MOSTLY FOR HIGH-TECH PR SO FAR

October 14th, 1996 by

If you are looking for a career change, you might try pounding on the virtual pavement of the Internet. But don’t count it as your sole source. An informal search by PR NEWS showed that… Continued

BALLOT MEASURE SPURS INTEL TO HALT ANALYST MEETING

October 14th, 1996 by

Fearing that "forward-looking" statements it might make about future operating results might leave it open to shareholder lawsuits, Santa Clara, Calif.-based semiconductor manufacturer Intel Corp. [INTC] has decided not to hold its semi-annual analysts meeting.… Continued

CORPORATIONS ADOPT TECHNOLOGY TOOLS TO ADD POWER TO IR

October 14th, 1996 by

Corporations are making increasing use of technology tools in their investor relations activities, a new study shows. Conference calls and broadcast faxing have become nearly universal, while newer tools such as e-mail and Web sites… Continued

CORPORATE PR EXECUTIVES SEEK TO LEAD ON BUSINESS ETHICS

October 14th, 1996 by

Many corporate PR executives view top management as more concerned about ethical issues than they were 10 years ago. Yet they also believe management has not been successful in earning greater trust from the public,… Continued

ALARIES, RENT MAKE UP LION’S SHARE OF COSTS

October 14th, 1996 by

PR firm managers always are looking to see how their costs stack up against the norm in the business. Data from a new poll by the Counselors Academy of the Public Relations Society of America… Continued

APPOINTMENTS/HIRES: CORPORATE

October 14th, 1996 by

At Witco Corp. [WIT], Greenwich, Conn., John Bondur, vice president-human resources, was named vice president-human resources and communications. Steve Conway joined CompuServe Inc. [CSRV], Columbus, Ohio, as vice president of corporate communications. He formerly headed… Continued

STEPS IN BENCHMARKING

October 7th, 1996 by

19961007 STEPS IN BENCHMARKING October 7, 1996 STEPS IN BENCHMARKING October 7, 1996 Companies planning to benchmark their corporate communications department should plan on "a minimum of six months" to complete data collection, analysis and… Continued

GAINING AWARENESS FOR FOOD LAUNCH

October 7th, 1996 by

19961007 GAINING AWARENESS FOR FOOD LAUNCH October 7, 1996 GAINING AWARENESS FOR FOOD LAUNCH October 7, 1996 Tied around a Halloween launch, Fresh Express Farms and Fineman Associates created consumer and trade publicity and awareness… Continued