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When the U.S. Food and Drug Administration approved Humalog for prescription sale in July 1996 – after four years of clinical trials – pharmaceutical Eli Lilly had only four weeks to promote the new insulin… Continued

Primary Care Centers of America (PCCA), a chain of medical practices based in Mitchellville, Md., not only is on the cutting edge of healthcare management, but is testing a novel way to launch a stock… Continued

While the 25th anniversary of Roe v. Wade last month was surrounded by violence at several abortion clinics nationwide, pro-choice marketers have not backed down under pressure. Instead, they have steadily increased their patient education… Continued

Don’t be confused about NIH’s recommendations. Here is synopsis of the findings: While only one out of 10 invasive breast cancers is missed in mammographies done on women in their 50s, one of four is… Continued

Breast cancer awareness programs across the country are now having to reshuffle their media plans to educate millions of American women confused about whether mammograms will help save their lives. Several weeks ago, National Institutes… Continued

FORMER DOW CHEMICAL COMM. OFFICER FORMS PUBLIC POLICY CO. Richard K. Long, former senior communications officer at Dow Chemical, Midland, Mich., has formed Long-term Solutions, Federal Way, Wash., to assist clients dealing with public policy… Continued

The Alzheimer’s Association’s (AA) successful walkathon in the fall of 1996 underscores the importance of bringing together several forces every step of the way: celebrity endorsements, public service announcements, local chapter assistance and an aggressive… Continued

February 4-5: Direct Marketing Association, "7th Annual DMA Non-Profit Washington Conference," Washington, DC, 212/790-1500. February 5-7: American Association of Advertising Agencies, "Media Conference & Trade Show," Atlanta, 212/682-2500. February 9-12: Public Affairs Council, "National Grassroots… Continued

N.J. BMA SPONSORS CONTEST Business-to-business communicators in New Jersey have until Feb. 11 to enter their creative work in the 1997 Impact Awards competition sponsored by the Business Marketing Association of New Jersey. For information… Continued

FOX MORNING NEWS Editor’s Note: Morning news programs – the ones that give you an insider’s perspective on rush hour as well as those which provide the first daily coverage of major events (accidents, corporate… Continued