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While a marketing effort to provide an all-you-can-eat online service had online enthusiasts virtually ravenous over the prospect, America Online [AOL] is now in the unusual situation of having too many people at the buffet… Continued

ASAE Names New Vice President of Government Affairs James L. Clarke was named VP of government affairs Jan. 14 for the American Society of Association Executives, Washington, D.C. Clarke, who replaces Robert Boege who left… Continued

It’s not very often that a PR campaign is viewed as a success from every vantage point – from the perspective of the agency, the client, the media, the public and the trade it’s aimed… Continued

Medical Marketing Jobs Are On The Rise Medical marketing, sales and business development job openings became more plentiful during the past three to six months, the publisher of "Medical Industry Employment Opportunities" reported last week.… Continued

When advertising executives for Tampa General Healthcare found out nearly a year ago that the hospital was the first one in the country to offer extra days of rest for new mothers — they had… Continued

Feb. 26-28 -IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26 – The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco, Calif.… Continued

1. PREEMPT safety concerns by assuring healthcare professional and patient groups, the FDA and other key governmental officials and the general public that the company will review all mesial evidence and cooperate with the FDA.… Continued

When the New York-based PR shop Noonan/Russo Communications was vying in January 1995 to win an account to promote a drug manufactured by Rhone-Poulenc Rorer to treat bed wetting, those who worked on the competitive… Continued

Forgot to make your New Year’s resolutions before 1996 faded away? Not to worry. There’s still plenty of time this year to capitalize on the marketing communications opportunities presented by managed care. True, things aren’t… Continued

While in-home HIV tests promise 99.9 percent accuracy in detecting the AIDS virus, the prognosis for the companies marketing the kits is less clear-cut. First developed a decade ago, home HIV tests have faced fierce… Continued