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HULLIN RESIGNS FROM TIME WARNER PR POST Tod R. Hullin, one of the highest paid communications executives in the country, has resigned from Time Warner Inc. as senior VP of communications and public affairs. Hullin,… Continued

Hoping to generate excitement over its newest product, Toshiba Information Systems Inc. created an innovative marketing campaign from July to September 1996 designed to get its name in users’ minds in time for the launch… Continued

February 10-11: BDS Sponsorship/Hollis, "The 9th Annual Sponsorship Conference," London, 011-44-1-71-240-3252. February 10-11: Effective Communications Group, "Advanced Writing & Interviewing Workshop," Atlanta, 201/444-3147. February 11: PRSA National Capital Chapter, "When Your Crisis Hits, Will You… Continued

Communication Companies Enter into Partnerships Public Communications/West, Santa Fe, Calif., combined last month its high-tech marcom firm with advertising agency Zerovnik & Co., Upland, Calif. PC/W brought Greg Zerovnik on board as vice president, executive… Continued

Editor’s Note: Generally, we’ve found that radio journalists are more willing — than most print and TV newshounds — to speak with us about how PR practitioners should make pitches. The key for radio is… Continued

This article is the first in a monthly installment on global PR and marketing. This week, we focus on an American firm’s venture into Singapore. Next month, we’ll bring you coverage of the PR marketplace… Continued

Tour Prompts Co. To Buy Insurance Executives from West Glen Communications were holding their breath two weeks ago: If the verdict in the O.J. Simpson civil trial had been reached during a Jan. 29 satellite… Continued

Feb. 26-28 IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26 The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco. 312/704-9700. May… Continued

Three Out Of Four Employees Use Managed Care You may want to beef up your advertisements in HMO employee brochures: three out of four insured U.S. workers got health coverage through managed care in 1995,… Continued

Former Surgeon General Campaigns For Obese In response to recent studies that show most doctors don’t advise their patients on weight problems because they don’t know how, C. Everett Koop’s privately funded agency named after… Continued