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Feinstein Partners Inc. Names New Partner Patricia Jones, senior VP of marketing communications at Feinstein Partners Inc., Cambridge, Mass., has been named a partner in the firm. Jones joined FPI in 1995 to establish a… Continued

According to a recently released study by PR agency Creamer Dickson Basford, nearly half of Internet users doubt the reliability of the information they come across on the World Wide Web. And for PR practitioners… Continued

One Herald Plaza Miami, Fla. 33132-1693 Phone: 305/350-2111 Editor’s Note: In the news industry, the Miami Herald has earned a reputation for being a cutting-edge, hard-hitting publication whose staffers have included the famous police reporter… Continued

When Chad Williams, president of Resist Records, Beverly Hills, answered a call from PR NEWS last week, it was a less-than-delighted Williams we found on the other end. The Resist Label Group is the operation… Continued

Last Monday, IBM’s 1.4-ton super-computer Deep Blue, flanked by several security guards, was loaded onto an 18-wheeler for its journey back to the company’s office in Poughkeepsie, N.Y., where it’s now being reconfigured for its… Continued

The costs of setting up an extranet system greatly depends on a company’s goal, according to Victor Junalaitis, CEO of Santa Monica, Calif.-based Positive Support Review Inc., a consulting firm specializing in extranets. Junalaitis has… Continued

Most marketers and PR executives who are Internet- and intranet-friendly have a ready-set-go attitude when it comes to this technology’s latest offspring, the extranet. Since the framework is already in place, extranets are a natural… Continued

DTC Ads Redefine Doctor-Patient Relationships Encouraging consumers to become advocates of their own healthcare, Direct-to-Consumer (DTC) ads are impacting the relationships among patients with physicians, pharmaceutical manufacturers, and healthcare payers, according to a newstudy by… Continued

Marketing Campaigns Buses Drive Latest Maternity Care Campaign The savvy marketers at the Seattle-based Swedish’s Childbirth Center decided to stop traffic with a larger-than-life adorable baby campaign plastered on a local bus. Four-color, enormous depictions… Continued

University Hospital, in the midst of a sleepy advertising in Syracuse, N.Y. market, shook things up with an ad campaign that made them competitive with out-of-state hospitals. As the region’s only Level I trauma center,… Continued