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Company Name: Eastman Chemical Co. Best Feature: Communications Usefulness Weakest Feature: Corporate Analysis Total Grade: PP1/2 Visual Elements Thematic Consistency & Clarity Usefulness as a Communications Tool Integration of Editorial & Financial Corporate Candor Grade:… Continued

In the business world and in the communications arena as well, there’s only one way to view your crisis management plan: as an insurance policy that’s a surefire ticket to whether you’ll be around in… Continued

Silent Treatment SBC Hush-Hush About Slashing Corp. Comm. Staff Execs at SBC Communications Inc., San Antonio, have resorted to the "no comment" tactic in response to PR NEWS queries about it reducing San Francisco-based Pacific… Continued

On first pitch, a national campaign called "Insurance Minutes" doesn’t exactly scream "hot consumer news vignettes" to local TV news assignment editors who want to know the answer to "Who cares?" in 30 seconds or… Continued

July 15-18: The Center for Corporate Community Relations, "Institute on Corporate Community Relations," Calgary, Alberta, 617/552-4545. July 16: National Investor Relations Institute, "How Domestic Securities Markets Work," Boston, 703/506-3570. July 17: National Investor Relations Institute,… Continued

The main concern of consumers today is choice – right? If people in Friendly Little Hometown say security is the thing that’s most important to them, that should be the theme of ads for Metro… Continued

Telemedicine and its ability to shrink specialized medicine and education from miles to bytes, is one of the best kept publicity secrets for many hospitals. Often it is the software/hardware companies that are getting the… Continued

Every 26 seconds another adolescent becomes pregnant. Every 56 seconds another adolescent gives birth. Each year more than million U.S. teenagers become pregnant-one in nine women aged 15-19. Source: Recent U.S Department of Health and… Continued

June 25-27: Strategic Marketing for Medicare and Medicaid Risk. Healthcare Strategies Institute. San Diego; 602/990-7839 June 30-July 1: 1997 Healthcare Financial Management Association’s Annual National Institute. Orlando, 800/252-HFMA July 17-19: Understanding Managed Care (An Introduction… Continued

When two tragic New Jersey teen pregnancy cases received immediate national media attention, the sensational coverage inevitably generated a distorted image of a state with out-of-control, sexually reckless teenagers. Arguably, the two cases, which attracted… Continued