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CTA Launches IR Cafe Carl Thompson Associates has apparently rocked the PR industry by breaking tradition with some risky Internet moves. The company, through its new IR (Investor Relations) Caf, is turning some cyber heads… Continued

July 16: National Investor Relations Institute, "How Domestic Securities Markets Work," Boston, 703/506-3570. July 17: National Investor Relations Institute, "Technology in IR," Boston, 703/506-3570. August 3-29: Columbia Business School, "The Columbia Senior Executive Program," Harriman… Continued

If you’re a PR exec or professional who’s been wedded to the use of video news releases and satellite media tours, here’s another electronic bride you shouldn’t be forgetting: the Public Service Announcement. PSAs, the… Continued

Money MagazineTime/Life Bldg.-Rockefeller Center New York, N.Y. 10020; Phone: 212/522-1212 Editor’s Note: With a circulation of around 2 million, Money magazine is worth establishing a rapport with because of the number of consumers you can… Continued

Silent Treatment SBC Hush-Hush About Slashing Corp. Comm. Staff Execs at SBC Communications Inc., San Antonio, have resorted to the "no comment" tactic in response to PR NEWS queries about it reducing San Francisco-based Pacific… Continued

On first pitch, a national campaign called "Insurance Minutes" doesn’t exactly scream "hot consumer news vignettes" to local TV news assignment editors who want to know the answer to "Who cares?" in 30 seconds or… Continued

July 15-18: The Center for Corporate Community Relations, "Institute on Corporate Community Relations," Calgary, Alberta, 617/552-4545. July 16: National Investor Relations Institute, "How Domestic Securities Markets Work," Boston, 703/506-3570. July 17: National Investor Relations Institute,… Continued

The Internet opens a whole new world of placement opportunities. Following are some new sites or sections of existing sites that accept story pitches. TECHNOLOGY Internet.com http://www.internet.com: Explores new technology and provides Internet news. Contact:… Continued

750 RIdder Park Drive San Jose, Calif. 95190-0001; Phone: 408/920-5444 Editor’s Note: With a daily circulation of 287,275 and a Sunday circulation of 347,275, the San Jose Mercury News, owned by Knight-Ridder, is worth having… Continued

It remains to be seen how many editors and reporters will be wearing these T-shirts on their summer beach excursions, but The Benjamin Group Inc. came up with one of the most clever PR moves… Continued