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The Institute for Crisis Management’s ICM Web site new "Crisis Question of the Month" feature is a concept built around the unfortunate reality that there’s always a crisis out there. The first question, unveiled a… Continued

The Public Affairs Group Inc. has released the preliminary results of its first-ever study about the best practices in online corporate communications. The survey results, which were reached after a research team looked at 310… Continued

July 21-22: InfoCom Group, "Media Relations 1997," Chicago, 800/959-1059. July 31: API, E&P, APME, FACS, "Editorial Issues on the Web," 212/675-4380. August 2-5: American Marketing Association, "Summer Marketing Educators," Chicago, 312/648-0536. August 14-15: American Association… Continued

Crisis Control Starbucks: So Far, The Way to Handle a Crisis Corporate heads who should be savvy enough to realize that public perception and prompt reaction to a crisis can be crisis antidotes might want… Continued

Partnership Healthcare Giants Team Up To Study Consumer Feedback to Physician Access To measure enrollee feedback and satisfaction, CalPERS, the second largest purchaser of healthcare in the nation and largest in California, and Health Net,… Continued

Does your state use a health benefits consultant/broker-based program to enroll Medicaid recipients into a managed care Medicaid plan? More than likely it does, according to the recent Medicaid Managed Care Enrollment Study, conducted by… Continued

CHICAGO – Useful marketing tips from the conference floor of "Strategies in a Dynamic Healthcare World," sponsored by The Alliance for Healthcare Strategy and Marketing held here last month, looks at Medicaid marketing strategy, building… Continued

When the marketers at PHAMIS Inc. (Public Health Automated Medical Information Systems) geared up to launch its corporate identity campaign last Fall, they went to the Himalayan mountains. PHAMIS and its agency, Phinney Bischoff Design… Continued

"Psychographics." It sounds like the doodles you made with Spiro-Graph kits when you were a kid. But it’s actually a proven scientific method for segmenting the population into distinct groups of personality types – and… Continued

For many state health departments where heat descends upon its markets only in the summer months, educating the public on heat-related emergencies and risk factors requires highly orchestrated public education campaigns that county health departments… Continued