1. Three-quarters of young adults would seek employment with a company that supports a social cause. (p. 1) 2. A Paradisus Resorts Facebook contest encouraged fans to post images of their romantic moments. (p. 1)… Continued
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Quick Study: Analog Catalogs Had Big Influence on Holiday Shoppers; Nature of Brand/Consumer Attachment Probed
January 21st, 2013 by PRNEWSâ–¶ Holiday Shoppers Influenced More By Paper Catalogs: Here’s some food for PR campaign thought—paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms. According to Baynote’s December 2012 Holiday… Continued
[Infographic] Can PR Pros Nudge Their CEOs Toward Sociability?
January 18th, 2013 by Scott Van CampCEOs get more comfortable in front of the camera, but are still skittish about jumping into social media, according to a new study by PR agency Weber Shandwick.
To Armstrong, It’s Still All About Lance
January 18th, 2013 by Karen FriedmanMedia trainer Karen Friedman scores Lance Armstrong’s interview with Oprah Winfrey, and on most counts the disgraced cyclist failed to make the grade.
Editor’s Pick: Video of the Week (1/17)
January 17th, 2013 by Bill MiltenbergIn this video from February 2012, the late Daniel Edelman discusses the value of PR and the future of the business.
Misconceptions About the Role of PR Abound
January 17th, 2013 by Matthew SchwartzAn informal poll on our Facebook page strikes a nerve. Do you concur with some of the responses?
What’s Your One Goal With Social Media? Proceed From That Point
January 17th, 2013 by Steve GoldsteinAndy Smith, co-author of "The Dragonfly Effect" and morning keynote speaker at PR News’ Feb. 27 Digital PR Summit in San Francisco, advises organizations of all stripes to formulate a single goal for all social media activity.