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Daniel Edelman, the founder the of the world’s largest PR agency, was a pioneer in the field of marketing communications.

Experts say all new aircraft go through growing pains, but after a serious of problems with its highly touted Dreamliner, at what point does Boeing go into PR crisis mode?

Most small and medium-sized businesses have not yet adopted methods like promoted postings, sponsored tweets and social games/contests.

What did the airline learn from United’s guitar-breaking lessons four years ago? Not enough.

Medialand has undergone a sea change in the last eight years. When my two-year tenure as PR News editor ended in 2005, Facebook was just a pup, Twitter did not yet exist and global domination… Continued

According to a new study by HubSpot, photos on Facebook Pages received 53% more Likes than the average post, while photo posts attracted 104% more comments than the average post. The study evaluated 8,800 Facebook… Continued

â–¶ Customers Trust Consumers’ Reviews: Consumer reviewers trump professional reviewers as the key purchase influencers, according to the just released “Buy It, Try It, Rate It” study from Weber Shandwick. The study shows that the… Continued

1. Social media platform Twitter is now valued at $11 billion-plus, with an IPO expected in 2014. (p. 1) 2. Companies that communicate well to employees have clearly stated promises to workers about relationship deliverables.… Continued

It’s a crisis when a company is called "a fraud" and is being investigated by the SEC. What can Herbalife do from a PR standpoint to stop the bleeding?

After buying Al Gore’s Current TV channel for $500 million, the controversial news network must convince the U.S. public that it’s worth watching.