Uncategorized

1. Close to half of American adults own a smartphone in 2012, up from 35% a year earlier. (p. 1) 2. To get closer to the C-suite, PR pros should consider taking “Massive open online… Continued

With reports that Armstrong might issue a confession to doping during his cycling career, should he practice Crisis PR 101 and apologize, or has his apology "statute of limitations" run out?

â–¶ U.S. Consumers Could Resume Old Spending Habits: More than 30% of U.S. shoppers expect they will “never go back” to their purchasing habits from before the financial crisis, but this figure is declining, according… Continued

After buying the car sharing company for $500 million, Avis communicators will play a big role in taking the Zipcar brand to the next level.

Access Intelligence’s growing PR News Group adds journalist Matthew Schwartz to its editorial team

A New York Times article should serve as a wake-up call to an industry already under intense scrutiny.

PR execs need to step up their efforts to mix and match myriad digital media tools.

A New York Times interactive article could be a new plateau for how to tell stories via digital media.

The growth in social media—accompanied by declines in paid media—play into demand for additional jobs in PR.

These words and phrases can help PR pros cut through the proverbial clutter.