Social Media & SEO

In today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity.

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.

While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.

For organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first.

For good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely.

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.