By now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care? If “The Voice” coach and… Continued
Social Media & SEO
Tips From a Reporter on Great PR Writing
May 28th, 2013 by Tony SilberWe’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might… Continued
SEC Rule May Boost Cooperation Between PR and Investor Relations
May 27th, 2013 by Jeff CorbinPR and IR execs have traditionally had a tenuous relationship. But that may be changing, albeit slowly.
Social Media Guidelines for Regulated Companies
May 27th, 2013 by Tracy SchmalerThe use of social media just got a little more relevant—and risky—for publicly traded companies.
4 Ground Rules for Sharing Social Metrics With Your CEO
May 24th, 2013 by Steve GoldsteinDon’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.
NASCAR Races Toward 1 Million Salutes on Twitter & Instagram
May 23rd, 2013 by Steve GoldsteinA Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.
The No. 1 Way to Avoid Typos
May 20th, 2013 by Lucia DavisWhether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.
Media Inquiries Into PR Departments Should Not Be an Exercise in Frustration
May 20th, 2013 by Matthew SchwartzYou’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off… Continued
Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven Report
May 20th, 2013 by PRNEWSSkiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.
Heed Murdoch’s Warning with These Facebook Alternatives
May 17th, 2013 by Lucia DavisHere are three under-the-radar social networks that are gaining traction. Get to know them now in case Murdoch’s prediction becomes a reality.