You know the line: social media is just not for B2B companies. Well, here’s some prime social success stories that disprove that theory.
Social Media & SEO
Tip Sheet: Identifying and Nailing the Online Defamer
October 1st, 2012 by Whitney C. GibsonIt’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action.
Customer Service and PR: How One Discipline Helps the Other
September 24th, 2012 by Scott Van CampLiving up to your customer "promise" leads to great customer service, and ultimately is great PR for your company.
Give Back Component, Authenticity Keys To Reaching Powerful Millennials
September 17th, 2012 by Scott Van CampA generation actively engaged in consuming and influencing, Millennials prefer to align their buying power with causes.
2012 Platinum PR Awards: Large PR Firm of the Year
September 15th, 2012 by PRNEWSCo-Winner: Ogilvy Public Relations The timing couldn’t have been more perfect. In 2011 legendary public relations giant Ogilvy celebrated the 100-year anniversary of the birth of founder David Ogilvy by enjoying the most successful year… Continued
2012 Platinum PR Awards: Midsize PR Firm of the Year
September 15th, 2012 by PRNEWSCo-Winner: Cone Communications What do you get when you combine Ben & Jerry’s ice cream, Jimmy Fallon and Stephen Colbert? You get the kind of PR gold mine that helps define Cone Communications as one… Continued
Non-Profit Award Previous Winners and Honorable Mentions
September 6th, 2012 by spernaPR News Non-Profit Award Previous Winners & Honorable Mentions 2007 Advocacy Campaign and Lobbying Efforts United States Holocaust Memorial Museum and Google, Inc. – Crisis in Darfur American Heart Association – HEART for Women Act… Continued
Tip Sheet: The Mobile Mix—PR Outreach Anytime, Anywhere
August 27th, 2012 by Michelle BauerIn developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet.
Facebook’s $tock May Have Dipped, But Not Social Media’s Value to PR
August 27th, 2012 by Scott Van CampFrom a business point of view, it’s been a rough time for some prominent social media companies—but don’t let that stop you from utilizing the platform as a PR tool.
How to Gain Credibility—From Blog to eBook
August 13th, 2012 by Ned BarnettThere’s something about being a published author that give instant credibility to the author. Here’s how to write and publish an eBook while repurposing the content for numerous other platforms.