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Social Media & SEO
Great Content and Consistency Are Critical to Melding Social Channels
April 29th, 2013 by Matthew SchwartzZumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.
How To Be Culturally Ready for Social
April 29th, 2013 by Marc MonseauEvery day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.
Video: How Pinterest Became Akin to Fantasy Football for Women
April 26th, 2013 by Bill MiltenbergPinterest, says Erica Campbell Byrum, director of social media for Homes.com, is like fantasy football for women.
Questions All PR People Must Be Asking
April 26th, 2013 by Diane SchwartzOscar Wilde once said that the “question often arrives a terribly long time after the answer.” For sure, asking the right questions early and often is the answer to a lot of problems we face… Continued
3 Questions for Measurement Hall of Fame Inductee Katie Paine
April 24th, 2013 by Steve GoldsteinMeasurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.
2 Tips for PR Pros to Add Vine to the Communications Mix
April 24th, 2013 by Matthew SchwartzJust four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.
6 Tips for Perfecting Press-Release Headlines
April 23rd, 2013 by Bill MiltenbergA press release headline is often where the first impression is made on journalists and readers.
Our Favorite Vines: Video From the Social Media Icon Awards
April 22nd, 2013 by Bill MiltenbergWatch the audience’s Vine videos from PR News’ Social Media Icon Awards on April 17 in New York City.
Authenticity Key to Survival on Social Channels, Say Digital Leaders at PR News’ Big 3 Conference
April 19th, 2013 by Steve GoldsteinMore than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.