About 80% of consumers who recently contacted a brand through social media received feedback within 12 hours, according to a recent eDigitalResearch study.
Social Media & SEO
Want to Make a Twitter-Like Splash on Twitter With Financial News? Follow These 3 Rules
September 13th, 2013 by Steve GoldsteinTwitter announced it’s going public in a most appropriate forum: Twitter. Here’s a three-step strategy to stoke your own investor excitement while staying on the good side of FINRA/SEC when communicating financial news via social channels.
9 Tips To Master Before Your Next Media Interview
September 13th, 2013 by Diane SchwartzWhen UPS wanted to make the public aware of its sustainability and energy-saving practices, the PR team knew it needed to tell an interesting story to showcase its efforts. It has always stuck with me… Continued
Esquire’s Snarky Apology: A Case Study in What Not to Do
September 12th, 2013 by Caysey WeltonMen’s lifestyle magazine, Esquire, had an unfortunate technical glitch with its website on Sept. 11 and responded with a disingenuous tweet that sent some people reeling.
PR News Announces Winners of PR Agency Elite Awards
September 11th, 2013 by Steve GoldsteinPR News on Tuesday, Sept. 10, 2013, celebrated the winners and honorable mentions of its PR Agency Elite Awards at the Grand Hyatt in New York City.
Why Did it Take So Long For Business Insider to Fire its “Brogrammer,” Pax Dickinson?
September 11th, 2013 by Lucia DavisThis week, Business Insider fired its “brogrammer” CTO, Pax Dickinson, after media outlets shed light his repeated racist, sexist and homophobic tweets. But why did it take a public outcry for the publication to let him go?
Privacy is an Anachronism in PR and Elsewhere: Act Accordingly
September 11th, 2013 by Matthew SchwartzIn an episode of “Family Guy,” Stewie is hobnobbing at a party when he announces that “you’re going to love this” as a prelude to a politically incorrect joke. But before he says anything, he… Continued
2013 PR Agency Elite Awards: Digital/Social Media
September 10th, 2013 by Lucia DavisWinner: MWW From manning the helm of award-winning social campaigns such as the Hillshire Farm-BlogHer collaboration and the Samsung Galaxy Note Fashion Week Takeover, MWW is a clear winner in the the social-digital space. The… Continued
2013 PR Agency Elite Awards: Consumer Marketing
September 10th, 2013 by Matthew SchwartzWinner: Airfoil Airfoil continues to cultivate its communications efforts on the consumer-marketing front. For example, when eBay wanted to engage parents of young children to sell products on the website, the online auction giant called… Continued
Peeling the Curtain Behind Click-Through Rates For Social Channels
September 10th, 2013 by Matthew SchwartzWho among this audience can be converted into a customer? For a growing number of PR pros, it’s the $64,000 question, particularly when it comes to how to valuate social media.