Google late last week overhauled of its algorithm in a move that will reportedly affect 90% of the search results it serves.
Social Media & SEO
Google Overhauls its Search Algorithm, and Communicators Look to Adapt
September 30th, 2013 by Matthew SchwartzOne Expert’s Take on Why Instagram Hasn’t Killed Vine
September 27th, 2013 by Lucia DavisTim Baker, VP of digital strategy at MWW, explains why the “little social-video platform that could” is alive and thriving.
Need More Impressions on Facebook? Here Are 3 Ways to Do it.
September 26th, 2013 by Lucia DavisRegardless of how the FTC investigation into Facebook’s new privacy changes turns out, one thing isn’t likely to change: If no one interacts with your page’s content, it won’t show up on users News Feeds.
Helping CEOs to Help Themselves By Having A Social Media Presence
September 25th, 2013 by Lucia DavisThe dearth of C-level executives on social media presents an opportunity for PR pros to step in and help CEOs build a valuable presence on social channels.
Celebrate National Punctuation Day by Avoiding These 5 Common Mistakes
September 24th, 2013 by Lucia DavisTo celebrate this prestigious occasion, the PR News editors put our heads together and came up with our top punctuation pet peeves. Avoid these gaffes—and stay on our good side.
Your Brand’s Identity and Mission Determines Your Social Media Strategy
September 23rd, 2013 by Caysey WeltonIt doesn’t matter if you’re a major global brand or a local mom and pop, social media can offer several benefits to your brand. That said, the content strategy implemented within a social space requires more than a cookie cutter.
Human Touch Is Most Vital Part of Tracking Social Media Metrics
September 23rd, 2013 by Angela JeffreyThe growth in the analysis of social media has been driven by the sheer volume of data it generates, allied to the need for greater scrutiny of the Internet.
How To Brace for Social Media Attacks
September 23rd, 2013 by Jeremy RosenbergFrom Kenneth Cole’s tweet during Arab Spring to the recent YouTube video of a Golden Corral chef featuring meat behind a dumpster, the Web is littered with branded stories of woe.
How to Leverage Your Content on Pinterest Without Paying for It
September 20th, 2013 by Caysey WeltonPinterest announced that it will begin experimenting with sponsored content soon. What this could mean for brands within the space remains unclear, what is clear, however, is that sponsored content is making its way onto every social platform.
Why Sticky and Shareable Content Matter for PR’s Digital Future
September 19th, 2013 by Caysey WeltonBig data keeps getting bigger, and everyone is trying to figure out which metric tells the most important and actionable story. Shares are increasingly becoming a big part of that conversation, but they aren’t always easy to come by.