Social Media & SEO

PR has changed radically in the last few years, and the tools in our arsenal seem to expand on an almost daily basis. Perhaps none has been getting as much attention as the advent of branded content.

The irony of a PR executive falling victim to social media isn’t lost on me; however, as a Millennial who lives and breathes all things social, it boggles my mind at how little some of us know about these platforms.

Since PR pros are often the owners of brand activations, here’s a look at three trends from the 2014 SXSWi festival, along with a quick look at some of the brands that leveraged them.

Target’s “Thigh Gap” results in major blowback for the retailer.

For brands, a crisis management strategy needs to include preparation not only at a managerial and media relations level but also at a social level.

Be sure you are getting the most out of Twitter by embracing these key tips.

You’d like to be in Austin for SXSW, but you don’t have to be to keep up with the latest developments. Here’s a short list of hashtags to stay in the loop.

We asked PR pros the question (on social media, naturally) “How many times per day do you check social media?” and got some anguished responses.

On Tuesday, IHOP guests will be treated to a free short stack of pancakes in exchange for a suggested donation to charity.

Over the weekend, I repeatedly came across examples of the realities of the new media ecosystem. On Saturday, I saw on Facebook a hot conversation about an apparently serious car accident in my town. People… Continued