Social Media & SEO

#SSU2022 speaker Jennifer Apy, CMO, Chief Insiders, offers tips on how B2B social marketers can utilize LinkedIn to bolster conversion and engagement.

This month’s Social Break explores social media crises. It covers crisis prep, crisis response action and post-crisis reporting.

PRNEWS announced the winners of its 2022 Digital + Social Media Awards.

It’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.

We asked Johnson how to choose which influencers to use in public awareness campaigns and how to advocate to leadership to use influencers in this capacity.

For B2B companies, social video is on the rise. In fact, video engagement on Facebook grew 31 percent year-over-year from Feb 2021 to Feb 2022 for these brands, according to comScore data, provided exclusively to PRNEWS.

In this interview, we meet #SSU2022 speaker Aaron Bisman, VP, audience development at Sesame Workshop. He discusses social media measurement challenges.

This month’s Social Break explores how to assert yourself as a subject matter expert at work and how to set professional boundaries at work.

While some TikTok influencers seemed happy with the White House’s briefing on the war in Ukraine, others felt talked down to.

In anticipation of ‘March Madness,’ this month we look at consumer engagement with social posts about the college basketball tournament across platforms. Notably, the share of consumer engagement for March Madness content on Facebook more… Continued