Social Media & SEO

Influencers are everywhere, in every sector, and there’s a huge untapped potential in B2B audiences. 

It’s important, particularly in an era where traditional social media platforms are no longer the user juggernauts they used to be, to pay attention to where your audience is and why.

B-roll reinforces a brand’s identity and helps tell compelling stories. Our experts share insights on using B-roll in PR campaigns.

One of the biggest issues with the Threads platform is its failure to prioritize accessibility and provide all users with a seamless experience. 

Executing a rebrand isn’t as easy as slapping your new name and shiny logo on the site. Completing a domain migration in a way that preserves existing SEO value is a somewhat complicated and tedious process—but it’s well worth the effort to preserve the traffic you’ve worked tirelessly to earn.

The Social Shake-Up today announced the winners of its 2023 Social Media Marketing Awards.

PRNEWS took a closer look at the Threads, Barbie and GQ happenings, and what PR knowledge nuggets can be unearthed from them. 

In this article, we cover insights shared by industry experts, Brandi Sims and Kalli Combs, to highlight key considerations that brands should contemplate before jumping onto the Spill bandwagon.

Today’s piece highlights best practices for LinkedIn posting for burgeoning thought leaders.

PRNEWS sought the expertise of two seasoned social media professionals, to shed light on factors to consider and strategies to employ when sunsetting a social media account.