Social Media & SEO

In anticipation of ‘March Madness,’ this month we look at consumer engagement with social posts about the college basketball tournament across platforms. Notably, the share of consumer engagement for March Madness content on Facebook more… Continued

Dorsey’s group works extensively with creators and influencers to produce dynamic social and marketing content. We chatted about the burgeoning creator economy.

This month’s Social Break explores how to set social media priorities with leadership and manage content delivery across teams with a social media manager at a government agency.

Being the lone social media manager in a company is challenging. Managing time and setting boundaries are essential to success.

PRNEWS’ sister brand The Social Shake-Up is announcing a new partnership with Social Break, hosted by October Social Media. The free monthly Q&A is specifically designed for new social media managers and social media teams of One and takes place on the second Friday of each month via Zoom. The series is hosted by social media expert, Founder and CEO of October Social Media, Sabrina Merritt.

With 96+ million expected to watch Super Bowl LVI, we look at non-sports brands with the most consumer engagement on social in the weeks before the game.

Where communicators once saw the term influencer in marketing plans, they’re now finding “creator.” How are they different and what should you know?

For this month’s data column, we took a look at the top topics posted by both B2B and B2C brands in 2021. While both posted generally on sustainability, DEI and pandemic-related topics, the keywords that found the most engagement varied greatly between the B2C and B2B brands, according to exclusive data from Shareablee.

Buccaneers head coach Bruce Arians’ and player Antonio Brown’s narratives clashed following a fiery exit by the wide receiver. Meanwhile, the first viral Instagram and Twitter posts of the year indicated brand and influencer willingness to push the envelope in 2022.

Communications continues to be an essential function, particularly as companies, organizations and individuals continue to wade through pandemic challenges. The PRNEWS editorial team highlights some innovations and predictions we predict will be important for 2022.